One woman, two looks.
Makeup artist Tiffany Bartok leads a double life. During the week she transforms women’s faces with daring, outrageous designs; on the weekend she takes a subtler approach to bring out subjects’ inner beauty. Because the work for each is so different, Tiffany maintains separate online portfolios for her fashion/editorial clients and her wedding customers. Along with referrals, she uses her website as an essential marketing tool, even though updating it with current work is cumbersome: “It takes a very long time and it’s super expensive,” she says.
Like many artists, Tiffany doesn’t put price lists on her website—“you want to engage the person first”—and shares her fees only upon request. In the past, she’d quickly send off her pricing in the body of an email and often wouldn’t hear back. Removed from the visual magic of Tiffany’s creations, potential clients might choose a competing bid from a less capable artist.
“I sent three of those links out and I booked three
of those jobs. Clients fell in love with my work again
and the pricing became an afterthought.”
A portfolio comes to life.
Tiffany turned to Ingage for help in closing more sales. She chose the Services storyline for the before-and-after magic of the Compare page: “You slide this bar across a bare face to see the finished face. It’s very impactful.” She also enjoyed the ease involved in building her stories: “You can do it in a night. You’re just touching and dragging, shrinking and enlarging. It’s very rewarding to see all of your work beautifully displayed in this way.”
Bringing back the magic.
Now Tiffany embeds her price lists—and her newest work—in separate Inage stories for her commercial and wedding clients. While on set, she can share these stories quickly by emailing a link, and the response has been profound. “I sent three of those links out and I booked three of those jobs. Clients fell in love with my work again and the pricing became an afterthought.” No matter which audience Tiffany’s talking to, Ingage helps this talented artist put her best face forward.